The World Football Academy (WFA) is an initiative developed by Raymond Verheijen in collaboration with a number of leading figures in world football.

The Ambassador of the World Football Academy is one of the world’s most highly respected and successful coaches of his era: Guus Hiddink.

The Ambassador’s role is to advise on various matters relating to the football content and the quality of contemporary training methods.

The Ambassador will be supported by the Advisory Council of the WFA. Members of the Advisory Council will act as a sounding board during the development of football-specific knowledge within the various disciplines.